“OLDERN” is a concept that amalgamates the old with the modern. Exquisite hand woven, traditional textiles of pure silk are draped in an unconventional way to create a very modern and edgy looking imagery. This visual is conceptualised, styled and photographed in a joint effort with the designer after the brocades were developed. The frame conveys a feeling of a modern day nomad with lots of colours and accessories. This concept is a result of the brand ideology of re-defining Indian handloom textiles.